The people behind the work
Mariana Lee
CO-FOUNDER
Mariana works with brands to translate business insight into actionable growth strategy. Drawing on experience across Goldman Sachs, The Estée Lauder Companies, Quilt.AI, and an MBA from Harvard Business School, she combines market signals and financial analysis to uncover the “why” behind shifting performance. Her work helps companies identify whitespace, prioritize opportunities, and make confident decisions for long-term growth.
Sommer Howard
CO-FOUNDER
Sommer works with consumer brands to define their voice, positioning, and cultural relevance. She holds an MBA from Columbia Business School and has experience across The Estée Lauder Companies and early-stage brands. Her expertise includes translating cultural intelligence and consumer insights into distinctive brand worlds, breakthrough campaigns, and high impact innovation ideas.
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Our brand experience
THE ESTEE LAUDER COS
THE LAUNDRESS
AUDEMARS PIGUET
VERACITY SELFCARE
THISBOWL
CATBIRD
SHOPEE